What do you include in a blog to get conversions?

 Include facts, product histories, and other information.

1. Brand recognition – introduce your product or service so that visitors to your blog or website will remember. Make it memorable.

2. Product familiarity – describe your product or service so that prospects can understand. Most people read at the seventh grade level.

3. Product or service functionality – explain how your product or service can be applied to different businesses and workplace situations that demand solutions.

4. Explore ways your product or service can help to solve different challenges in a variety of businesses.

5. Lead prospects to see that the value. Don’t try to make the decision for them.

6. Write a call to action that helps your prospects evaluate what you have to offer. Be specific and timely.