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What Healthcare Providers Need to Know about Content

In a recent report published by Huge: Ideas, What Matters Now: The Patient Healthcare Experience, the case was made for health providers to team up with branded media companies for a number of reasons. For one thing, search engines favor...
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What to Include in Your Blog to Get Conversions

What do you include in a blog to get conversions?  Include facts, product histories, and other information. Brand recognition – introduce your product or service so that visitors to your blog or website will remember. Make it memorable. Product familiarity...
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Defining the Desired Outcome of Your Blog

Before you write a blog, it is important to define expectations, which involves a three-step process. Identify a specific goal. The obvious goal is to sell your product or service, but there are other goals along the way.  These include improved clickthrough rates, shares,...
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Who Do Consumers Trust?

Consumer trust comes in different ways. Nielsen, a global information and measurement company, reports that, “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family—an increase of 18 percent...
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Building Trust

Buyers want to know they can depend on the product. Social media makes it possible for potential customers to find information about a product from other sources than the company that produces it. What can companies do to build trust?...
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Good Writing Responds

Good writing is clear, concise, and precise. It is a word well chosen, a correctly turned phrase. It tells stories, conveys information, states facts. Above all, good writing is intentional. It suits the purpose at hand. According to an article published by...
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How Has the Buying Cycle Changed?

How has the buying cycle changed and why? Being a thought leader makes you a reliable source of content. According to Marketo, the B2B buying process has changed, largely because people “…are spending more time on the web, doing independent...
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Bit-size Blogs

Research shows that the time frame for readers to retain the most information is between 10 and 18 minutes. After that, attention and retention drops. Another consideration is putting blog content into real-world terms. By giving the prospective customer the tools...
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Is Google+ in Your Marketing Strategy?

Check out Moz CEO Rand Fishkin’s white board on Why Every Marketer Needs a Google+ Strategy....
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Why You Can’t Afford to Ignore Mobile Devices

If you aren’t already considering mobile devices in your marketing plan, here are some facts and figures that give you an idea of their growing importance. According to the iPass Mobile Global Workforce Report 2012, 65% of people in the...
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