In a recent report published by Huge: Ideas, What Matters Now: The Patient Healthcare Experience, the case was made for health providers to team up with branded media companies for a number of reasons. For one thing, search engines favor...

Before you write a blog, it is important to define expectations, which involves a three-step process. Identify a specific goal. The obvious goal is to sell your product or service, but there are other goals along the way.  These include improved clickthrough rates, shares,...

Buyers want to know they can depend on the product. Social media makes it possible for potential customers to find information about a product from other sources than the company that produces it. What can companies do to build trust?...

Good writing is clear, concise, and precise. It is a word well chosen, a correctly turned phrase. It tells stories, conveys information, states facts. Above all, good writing is intentional. It suits the purpose at hand. According to an article published by...

Research shows that the time frame for readers to retain the most information is between 10 and 18 minutes. After that, attention and retention drops. Another consideration is putting blog content into real-world terms. By giving the prospective customer the tools...