What do you include in a blog to get conversions?  Include facts, product histories, and other information. Brand recognition – introduce your product or service so that visitors to your blog or website will remember. Make it memorable. Product familiarity...

How has the buying cycle changed and why? Being a thought leader makes you a reliable source of content. According to Marketo, the B2B buying process has changed, largely because people “…are spending more time on the web, doing independent...