What do you include in a blog to get conversions? Include facts, product histories, and other information. Brand recognition – introduce your product or service so that visitors to your blog or website will remember. Make it memorable. Product familiarity...
How has the buying cycle changed and why? Being a thought leader makes you a reliable source of content. According to Marketo, the B2B buying process has changed, largely because people “…are spending more time on the web, doing independent...
If you aren’t already considering mobile devices in your marketing plan, here are some facts and figures that give you an idea of their growing importance. According to the iPass Mobile Global Workforce Report 2012, 65% of people in the...